Legal Notice

LEGAL NOTICE AND TERMS AND CONDITIONS OF USE AND SALE OF ELRA

Last updated: July 21, 2025

Welcome elra.mx (hereinafter, the "Site" or "ELRA"). This Legal Notice and Terms and Conditions of Use and Sale (hereinafter, the "Terms") govern access to and use of the Site, as well as the purchase of products offered through it.

By accessing, browsing, or using this Site, as well as by making a purchase, you agree to be bound by these Terms, our Privacy Policy, our Shipping and Returns Policy, and our Cancellation Policy, which are incorporated by reference and made an integral part of this document. If you do not agree with any of these Terms, please do not use the Site.

ELRA reserves the right to modify or update these Terms at any time and without prior notice. The most recent version of the Terms will be posted on the Site with the "Last Updated" date and will be effective upon posting. It is your responsibility to periodically review these Terms to be aware of any changes.

1. IDENTIFICATION OF THE SITE OWNER

This website elra.mx is owned and operated by:

Fiscal Name: Elsa Rodriguez Alcantar
Trade Name: ELRA
Tax Address: Salmon 3100, Zapopan, JAL, 45088, MX
RFC (Federal Taxpayer Registry): ROAE700821SX5
Contact Email: hello@elra.mx

2. PURPOSE OF THE WEBSITE

The Site's primary purpose is to promote and sell Mexican jewelry of its own design and/or selected products, offered through e-commerce to end users in Mexico and the United States, as well as to provide information about ELRA, its products, and services.

3. INTELLECTUAL AND INDUSTRIAL PROPERTY

All content on the Site, including, but not limited to, text, graphics, images, photographs, videos, sounds, web design, logos, trademarks, trade names, slogans, software, and any other elements susceptible to protection by intellectual and industrial property laws (hereinafter, the "Content"), is the property of ELRA or third parties that have authorized ELRA to use it.

The "ELRA" trademark, its logo, and the jewelry designs presented on the Site are the copyright and property of ELRA, and are protected under applicable intellectual and industrial property laws. ELRA reserves all rights to its Content.

Any reproduction, distribution, public communication, transformation, or any other exploitation of the Content is strictly prohibited without the express written authorization of ELRA. Access to the Site does not grant the user any rights to the Content.

You agree to respect the intellectual and industrial property rights held by ELRA. You may view the elements of the Site and even print, copy, and store them on your computer's hard drive or any other physical medium, provided that this is solely and exclusively for your personal and private use.

4. CONDITIONS OF USE OF THE SITE

By using the Site, you agree to:

Make appropriate and lawful use of the Site and the Content, in accordance with applicable law, morality, good customs and public order.
Do not use the Site for illegal purposes or purposes contrary to these Terms, which may damage or overload the Site, prevent its normal operation, or cause harm to ELRA or third parties.
Do not introduce or spread computer viruses or any other physical or logical systems that could cause damage to ELRA's or third-party systems.
Provide true, complete, and up-to-date information on all registration and purchase forms, and keep such information up-to-date at all times.
Maintain the confidentiality of your username and password if you create an account, and are responsible for all activities that occur under your account.

ELRA reserves the right to deny or withdraw access to the Site and/or the services offered without prior notice to those users who fail to comply with these Terms.

5. PURCHASE PROCESS AND AVAILABILITY

Product prices are indicated in [MXN (Mexican Pesos) / USD (US Dollars, if applicable for the US version of the site)]. Prices include the applicable Value Added Tax (VAT) in Mexico, unless otherwise indicated. Shipping costs and any other additional charges will be clearly specified during the checkout process before order confirmation.

Product availability is displayed on the Site. ELRA does not guarantee the perpetual availability of all products. If a product is unavailable once an order has been placed, the customer will be informed as soon as possible and offered an alternative or a refund.

The products shown on the Site may present slight variations in color, size, or texture due to the handcrafted nature of Mexican jewelry, the characteristics of the materials, and differences in screen display. Images are for reference only and may not fully reflect the product.

6. PAYMENT

Payment for products will be made through the secure payment gateways available on the Site (e.g., Shopify Payments, PayPal, etc.). ELRA does not store its users' credit or debit card data. All payment information is processed directly by the payment gateways, under their own privacy and security policies.

Order confirmation is subject to payment validation.

7. SHIPPING, RETURNS AND CANCELLATIONS

Terms regarding shipping, delivery times, costs, as well as return, exchange, and order cancellation policies are governed by the following separate policies, which you agree to be bound by by using our Site and making a purchase:

Shipping and Return Policy: https://elra.mx/pages/cancel-policy
Cancellation Policy: https://elra.mx/pages/cancel-policy

Please read these policies carefully to understand your rights and obligations.

8. PRIVACY AND DATA PROTECTION POLICY

The collection, use, storage and protection of your personal data is governed by our Privacy Policy , which is available at: https://elra.mx/policies/privacy-policy

By using the Site, you agree to the processing of your personal data in accordance with this Privacy Policy.

9. EXCLUSION OF WARRANTIES AND LIMITATION OF LIABILITY

ELRA does not provide any guarantee nor is it responsible, under any circumstances, for damages of any nature that may arise from:

The lack of availability, maintenance and effective operation of the Site and/or its services or content.
The existence of viruses, malicious or harmful programs in the content.
Unlawful, negligent, fraudulent or contrary use of these Terms by users.
The lack of legality, quality, reliability, usefulness, and availability of the services provided by third parties and made available to users on the Site.

ELRA shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including, without limitation, lost profits, lost data, or business interruption, arising from the use of or inability to use the Site or its products, even if ELRA has been advised of the possibility of such damages. ELRA's total liability for any claim related to the Site or the products shall not exceed the total amount paid by you for the products in question.

ELRA products are guaranteed against manufacturing defects. This warranty does not cover damage caused by misuse, accidents, modifications, improper cleaning, or normal wear and tear.

10. LINKS TO THIRD PARTIES

The Site may include links to third-party websites or platforms. ELRA assumes no responsibility for the content, privacy, or security practices of these external sites. The inclusion of such links does not imply any association, endorsement, or guarantee by ELRA. You access these sites at your own risk.

11. CONSUMER RIGHTS (Mexico and the USA)

ELRA is committed to respecting consumer rights in accordance with applicable laws in Mexico (Federal Consumer Protection Law) and the United States (federal and state consumer protection laws), as applicable to the consumer's location. Any provision of these Terms that contravenes applicable consumer protection laws will be deemed void, without affecting the validity of any remaining provisions.

12. APPLICABLE LEGISLATION AND JURISDICTION

These Terms are governed by and construed in accordance with the federal laws of Mexico.

In the event of any dispute or controversy related to these Terms or the use of the Site, the parties expressly submit to the jurisdiction of the competent courts of Zapopan, Jalisco, Mexico, waiving any other jurisdiction that may apply to them based on their present or future domiciles.

Note for Users in the United States: While these Terms are governed by the laws of Mexico, this does not limit or affect any rights you may have as a consumer under the consumer protection laws of your state or the United States.