Who we are

Mexican Roots, Artisan Creation

ELRA is a handcrafted jewelry brand from Guadalajara, Jalisco, Mexico, founded in 2015 by Mexican designer Elsa Rodríguez. Since its inception, Elsa has poured her deep passion for art and Mexico's cultural heritage into every design. Each piece is carefully handcrafted in our small workshop in Guadalajara, Jalisco , a tribute to the richness of our land's artisanal traditions, reinterpreted with a fresh and contemporary vision. Our commitment is to create jewelry that not only embellishes, but also tells a story and resonates with the essence of its origin.

Designs with Their Own Soul

At ELRA, we firmly believe that jewelry is much more than an accessory; it's a form of expression, a personal talisman. We are dedicated to creating pieces that are not only visually captivating but also enduring, carrying with them a unique soul. Each design seeks a perfect balance between the sophistication of 14k gold plating and the distinctive warmth of leather, meticulously selected to ensure the quality and durability that characterize us. It is the union of tradition and modernity that makes each ELRA jewel truly special.

Jewelry that Connects

Our vision extends beyond the creation of beautiful jewelry. At ELRA, we seek to celebrate individuality and empower those who choose our pieces. We want each necklace, bracelet, or pair of earrings to be an authentic reflection of your personality, a reminder of your strength and the beauty you carry within. It is a source of pride to see how our creations are appreciated and loved by customers in Mexico as well as tourists and jewelry lovers from all over the world. By choosing ELRA, you join a community that values authenticity, conscious craftsmanship, and timeless design, taking a piece of Mexico's creative heart with you anywhere in the world.